World Premiere began its journey in 2020 when pro skater Kevin Romar began brainstorming the concept. Several Hours of detailed work were spent crafting a logo and brand identity that was bold and representative of the brand's values. After extensive ideation of the logos, we explored colorway and materials options. In the end, the World Premiere Collection was curated to be a stand out among the skate and street industry. For future collections, we aim to push the brand to make iconic pieces that will last the test of time.